Spin Master and Simba Dickie Group have both partnered with Animaccord Animation Studios on its award-winning brand Masha and The Bear.
Simba Dickie Group has signed as Master Toy licensee for Europe. A full range of plush toys, soft dolls, playsets, magnetic and lift-out puzzles, building bricks and other Masha and the Bear licensed toys will be available starting in the second half of 2015. Spin Master will serve as the Master Toy licensee in US and Canada, with a wide range of toys.
“We are very excited about supporting the synergy of Masha’s worldwide popularity with such strong partners. There is lots of work ahead of us, but we are confident that we will turn this into great and very successful partnerships.” said Vladimir Gorbulya, Head of Licensing and Vice President of Animaccord Corp.
Michael Sieber, CEO and Owner of Simba Dickie Group added: “Masha is an extremely high quality show and property. It fits very well in our strategy and we are convinced that together with the Masha team we will additionally build up the brand to succesfully leverage its full power.”
“Masha and The Bear’s standout style and humour have made it a transcultural hit and we are thrilled to bring this fan-favourite franchise into the Spin Master family,” said Adam Beder, Executive Vice President of Global Licensing for Spin Master.
